Branding & Marketing
Art Director & Marketing
Case Study Project Page
Sergio Alderuccio is a franchising advisor who asked me to design his personal business card.
The client requested a business card that created a sense of trust and familiarity with existing, potential, and future clients.
The idea selected was to redesign the client’s own signature in a more modern, hand lettering style. This conveyed a sense of commitment and assurance to his clients whilst acting as a personal and professional logo.