Sergio Alderuccio

Case Study Project Page

Sergio Alderuccio is a franchising advisor who asked me to design his personal business card.

The client requested a business card that created a sense of trust and familiarity with existing, potential, and future clients. 

The idea selected was to redesign the client’s own signature in a more modern, hand lettering style. This conveyed a sense of commitment and assurance to his clients whilst acting as a personal and professional logo.

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