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Storyboarding/Art direction & Webdesign
Art Director & Webdesign
Case Study Project Page
Technika requested a brand new website with an outstanding homepage showing their different products. The challenge was to design three clearly identifiable categories, from the professional range to the day to day range without making one more prominent than the others and vise versa. Giving the customer the best possible journey. In addition to that, the client requested a marketing campaign for the homepage banner and other assets. I then came up with three art directions to choose from, one based on the art of cooking, the second one, based on the human senses, and the last one based on how the kitchen is the most important room of the house.