Identity & Illustration
Art Director & Illustrator
Case Study Project Page
For the first edition of Wall to Wall festival in Benalla, Victoria, Juddy Roller asked me to create the logo and poster for it. The brief was three words: street, art, and energy. I then came up with 5 ideas reflecting this meaning.
The poster is an illustration with a fine and large outline reflecting street art culture and its diversity. It also literally describes the name of the festival in a simple and striking manner.
It was my role to create a new identity which conformed to the values of the company.
I then created multiple assets for the event
– Press ads
– Vinyl stickers
– Products ( T-shirt, Key rings, Water bottles)